1. An overview of data protection
General information
The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term „personal data“ comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.
Data recording on this website
Who is the responsible party for the recording of data on this website (i.e. the „controller“)?
The data on this website is processed by the operator of the website, whose contact information is available under the section „Information Required by Law“ on this website.
How do we record your data?
We collect your data as a result of your sharing of your data with us. This may, for instance be information you enter into our contact form.
Our IT systems automatically record other data when you visit our website. This data comprises primarily technical information (e.g. web browser, operating system or time the site was accessed). This information is recorded automatically when you access this website.
What are the purposes we use your data for?
A portion of the information is generated to guarantee the error free provision of the website. Other data may be used to analyse your user patterns.
What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients and purposes of your archived personal data at any time without having to pay a fee for such disclosures. You have also the right to demand that your data are rectified or eradicated. Please do not hesitate to contact us at any time under the address disclosed in section „Information Required by Law“ on this website of you have questions about this or any other data protection related issues.
You also have the right to log a complaint with the competent supervising agency:
Der Landesbeauftragte für den Datenschutz und die Informationsfreiheit
Postfach 10 29 32
70025 Stuttgart
Moreover, under certain circumstances, you have the right to demand the restriction of the processing of your personal data. For details, please consult the Data Protection Declaration under section „Right to Restriction of Data Processing.“
Analysis tools and tools provided by third parties
There is a possibility that your browsing patterns will be statistically anaylsed when your visit this website. Such analyses are performed primarily with cookies and with what we refer to as analysis programmes. As a rule, the analyses of your browsing patterns are conducted anonymously; i.e. the browsing patterns cannot be traced back to you.
You have the option to object to such analyses or you can prevent their performance by not using certain tools. For detailed information about the tools and about your options to object, please consult our Data Protection Declaration below.
Salesforce Sales Cloud
We use Salesforce Sales Cloud to manage customer data. The provider is salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich (hereinafter “Salesforce”).
Salesforce Sales Cloud is a CRM system and enables us, among other things, to manage existing and potential customers and customer contacts and to organize sales and communication processes. Using the CRM system also enables us to analyze our customer-related processes. Customer data is stored on the Salesforce servers. Personal data may also be transmitted to the parent company of salesforce.com Germany GmbH, salesforce.com inc, Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA.
Details on the functions of Salesforce Sales Cloud can be found here: https://www.salesforce.com/de/products/sales-cloud/overview/.
The use of Salesforce Sales Cloud is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Salesforce has Binding Corporate Rules (BCR) that have been approved by the French data protection authority. These are binding corporate rules that legitimize the internal transfer of data to third countries outside the EU and the EEA. You can find details here: https://www.salesforce.com/de/blog/2020/07/die-binding-corporate-rules-von-salesforce-erfuellen-hoechste-da.html.
Details can be found in Salesforce’s privacy policy: https://www.salesforce.com/de/company/privacy/.The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5959
Order processing
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract prescribed by data protection law, which ensures that the provider only processes the personal data of our website visitors in accordance with our instructions and in compliance with the GDPR.
2. Hosting
External Hosting
This website is hosted by an external service provider (host) in Germany. Personal data collected on this website are stored on the server of the host. These may include, but are not limited to, IP addresses, contact requests, metadata and communications, contract information, contact information, names, web page access, and other data generated through a web site.
The host is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit. b DSGVO) and in the interest of secure, fast and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f DSGVO).
Our host will only process your data to the extent necessary to fulfil its performance obligations and to follow our instructions with respect such data.
We host this website with the following third-party provider:
Mittwald CM Service GmbH & Co. KG
Königsberger Str. 4 - 6
32339 Espelkamp
Execution of a contract data processing agreement
In order to guarantee processing in compliance with data protection regulations, we have concluded an order processing contract with our host.
3. General information and mandatory information
Data protection
The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.
Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect as well as the purpose we use this data for. It also explains how, and for which purpose the information is collected.
We herewith advise you that the transmission of data via the Internet (i.e. through e-mail communications) may be prone to security gaps. It is not possible to completely protect data against third party access.
Information about the responsible party (referred to as the „controller“ in the GDPR)
The data processing controller on this website is:
Framo Morat GmbH & Co. KG
Franz-Morat-Straße 6
D-79871 Eisenbach / Hochschwarzwald
Tel: +49 7657 88-0
E-Mail: info@framo-morat.com
The controller is the natural or legal entity that single-handedly or jointly with others makes decisions as to the purposes of and resources for the processing of personal data (e.g. names, e-mail addresses, etc.).
Designation of a data protection officer as mandated by law
We have appointed a data protection officer for our company.
Uwe Larisch
E-Mail: privacy@franz-morat.com
Revocation of your consent to the processing data
A wide range of data processing transactions are possible only subject to your express consent. You can also revoke at any time any consent you have already given us. To do so, all you are required to do is sent us an informal notification via e-mail. This shall be without prejudice to the lawfulness of any data collection that occurred prior to your revocation.
Right to object to the collection of data in special cases; right to object to direct advertising (Art. 21 GDPR)
In the event that data are processed on the basis of Art. 6 sect. 1 lit e or f GDPR, you have the right to at any time object to the processing of your personal data based on grounds arising from your unique situation. This also applies to any profiling based on these provisions. To determine the legal basis, on which any processing of data is based, please consult this Data Protection Declaration. If you log an objection, we will no longer process your affected personal data, unless we are in a position to present compelling protection worthy grounds for the processing of your data, that outweigh your interests, rights and freedoms or if the purpose of the processing is the claiming, exercising or defence of legal entitlements (objection pursuant to Art. 21 sect. 1 GDPR).
If your personal data is being processed in order to engage in direct advertising, you have the right to at any time object to the processing of your affected personal data for the purpose of such advertising. This also applies to profiling to the extent that it is affiliated with such direct advertising. If you object, your personal data will subsequently no longer be used for direct advertising purposes (objection pursuant to Art. 21 sect. 2 GDPR).
Right to log a complaint with the competent supervisory agency
In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other administrative or court proceedings available as legal recourses..
Right to data portability
You have the right to demand that we hand over any data we automatically process on the basis of your consent or in order to fulfil a contract be handed over to you or a third party on a commonly used, machine readable format. If you should demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.
SSL and/or TLS encryption
For security reasons and to protect the transmission of confidental content, such as purchase orders or inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption programme. You can recognise an encrypted connection by cheching whether the address line of the browser switches „http://“ to „https://“ and also by the appearance of the lock icon in the browser line.
If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.
Information about, rectification and eradication of data
Within the scope of the applicable statutory provisions, you have the right to at any time demand information about your archived personal data, their source and recipients as well as the purpose of the processing of your data. You may also have a right to have your data rectified or eradicated. If you have questions about this subject matter or any other questions about personal data, please do not hesitate to contact us at any time at the address provided in section „Information Required by Law.“.
Right to demand processing restrictions
You have the right to demand the imposition of restrictions as far as the processing of your personal data is concerned. To do so, you may contact us at any time at the address provided in section „Information Required by Law.“ The right to demand restriction of processing applies in the following cases:
- In the event that should dispute the correctness of your data archieved by us, we will usually need some time to verify this claim. During the time that this investigation is ongoing, you have the right to demand that we restrict the processing of your personal data.
- If the processing of your personal data was/is conducted in an unlawful manner, you have the option to demand the restriction of the processing of your personal data.
- If we do not need your personal data any longer and you need it to exercise, defend or claim legal entitlements, you have the right to demand the restriction of the processing of your personal data instead of its eradication..
- If you have raised an objection pursuant to Art. 21 sect.. 1 GDPR, your rights and our rights will have to be weighed against each other. As long as it has not been determined whose interests prevail, you have the right to demand a restriction of the processing of your personal data.
If you have restricted the processing of your personal data, these data – with the exception of their archiving – may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to protect the rights of other natural persons or legal entities or for important public interest reasons cited by the European Union or a member state of the EU.
Rejection of unsolicited e-mails
We herewith object to the use of contact information published in conjunction with the mandatory information to be provided in section „Information Required by Law“ to send us promotional and information material that we have not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages..
4. Recording of data on this website
Cookies
In some instances, our website and its pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. The purpose of cookies is to make our website more user friendly, effective and more secure. Cookies are small text files that are placed on your computer and stored by your browser.
Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after your leave our site. Other cookies will remain archived on your device until you delete them. These cookies enable us to recognise your browser the next time you visit our website.
You can adjust the settings of your browser to make sure that you are notified every time cookies are placed and to enable you to accept cookies only in specific cases or to exclude the acceptance of cookies for specific situations or in general and to activate the automatic deletion of cookies when you close your browser. If you deactivate cookies, the functions of this website may be limited.
Cookies that are required for the performance of the electronic communications transaction or to provide certain functions you want to use (e.g. the shopping cart function), are stored on the basis of Art. 6 Sect. 1 lit.f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically error free and optimised provision of the operator’s services. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
If other cookies (e.g. cookies for the analysis of your browsing patterns) should be stored, they are addressed separately in this Data Protection Declaration.
Consent with Usercentrics
This website uses consent technology from Usercentrics to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).
When you visit our website, the following personal data is transferred to Usercentrics: Your consent(s) or the revocation of your consent(s) Your IP address Information about your browser Information about your device Time of your visit to the website Geolocation Usercentrics also stores a cookie in your browser in order to be able to assign the consents you have given or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected. Usercentrics is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 (1) lit. c GDPR.
Privacy settings
Order processing
We have concluded an order processing agreement (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.
Recording and evaluation of user actions / personalized content
If you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR, we record your user actions when you visit our website and store them in a pseudonymized user profile. For this purpose, we use functions of the Salesforce Marketing Cloud, where we also store the pseudonymized profiles. This includes, for example, information on pages accessed on our website, click paths and other interactions on our website. We use these pseudonymized profiles to offer you personalized content tailored to your product interests and to improve the user experience of our website. You can revoke your consent to the collection and analysis at any time under “Edit cookies”.
Server log files
The provider of this website and its pages automatically collects and stores information in so-called server log files, which your browser communicates to us automatically. The information comprises:
- IP address of the requesting processor
- Date and time of access
- Name and URL of the downloaded
- Volume of data transmitted
- Indication whether download was successful
- Data identifying the browser software and operating system
- Website from which our site was accessed
- Name of your Internet service provider
This data is not merged with other data sources.
This data is recorded on the basis of Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the technically error free depiction and the optimization of the operator’s website. In order to achieve this, server log files must be recorded.
Contact form
If you submit inquiries to us via our contact form, the information provided in the contact form as well as any contact information provided therein will be stored by us in order to handle your inquiry and in the event that we have further questions. We will not share this information without your consent.
The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 Para. 1 lit.f DSGVO) or on your agreement (Art. 6 Para. 1 lit. a DSGVO) if this has been requested.
The information you have entered into the contact form shall remain with us until you ask us to eradicate the data, revoke your consent to the archiving of data or if the purpose for which the information is being archived no longer exists (e.g. after we have concluded our response to your inquiry). This shall be without prejudice to any mandatory legal provisions – in particular retention periods.
We use Salesforce for email contact and processing inquiries via the contact form.
Request by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass these data on without your consent.
The processing of these data is based on Art. 6 para. 1 lit. b GDPR, if your request is related to the execution of a contract or if it is necessary to carry out pre-contractual measures. In all other cases, the processing is based on your consent (Article 6 (1) a GDPR) and/or on our legitimate interests (Article 6 (1) (f) GDPR), since we have a legitimate interest in the effective processing of requests addressed to us.
The data sent by you to us via contact requests remain with us until you request us to delete, revoke your consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
We use Salesforce for e-mail contact and to process inquiries via the contact form.
Processing of data (customer and contract data)
We collect, process and use personal data only to the extent necessary for the establishment, content organization or change of the legal relationship (data inventory). These actions are taken on the basis of Art. 6 Sect. 1 lit. b GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual actions. We collect, process and use personal data concerning the use of this website (usage data) only to the extent that this is necessary to make it possible for users to utilize the services and to bill for them.
The collected customer data shall be eradicated upon completion of the order or the termination of the business relationship. This shall be without prejudice to any statutory retention mandates.
Data transferred at the conclusion of a contract for the online shop
We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to banks entrusted to process your payments. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.
The basis for data processing is Art. 6 (1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a contract.
Use and transfer of personal data
All use of your personal data is confined to the purposes stated above, and is only undertaken to the extent necessary for these purposes. Your data is not disclosed to third parties. Personal data will not be transferred to government bodies or public authorities except in order to comply with mandatory national legislation or if the transfer of such data should be necessary in order to take legal action in cases of fraudulent access to our network infrastructure. Personal data will not be transferred for any other purpose.
Newsletter and e-mail advertising
We use our newsletters to inform you about current products and news. To register, it is generally sufficient to enter your e-mail address. The provision of further data is voluntary. If you have registered for one of our newsletters, we will use your e-mail address and any other data you provide voluntarily to send you the newsletter. If you successfully register for the newsletter, we store the date of your registration and, if you register via a website, your IP address. This storage serves as proof in the event that a third party misuses an e-mail address and registers for the newsletter without the knowledge of the authorized person. We process the data that you provide to us when you register in Salesforce Marketingcloud and Salesforce Salescloud for the purpose of sending the newsletter. The newsletter is sent on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR. If consent to advertising for our own similar goods or services is not required, this is done on the basis of legitimate interests in accordance with Article 6(1)(f) GDPR in the advertising of our goods and services, provided that this is permitted by law, e.g. in the case of advertising to existing customers, and you have not objected to this. We also store the data collected during the registration process on the basis of legitimate interests in order to be able to prove your consent if necessary. You can unsubscribe from the newsletter at any time using the unsubscribe link contained in every newsletter. Alternatively, you can also contact us directly at the above-mentioned post or e-mail address. Upon termination, we may store the unsubscribed e-mail addresses for up to three years in order to be able to provide evidence of previously given consent.
In order to continuously optimize our newsletter and to be able to offer you a user-oriented and secure newsletter, we evaluate individual user activities. We measure how often the newsletter is opened and which links users click on. For this purpose, the newsletter contains a so-called “web-beacon” or pixel, a file that is retrieved from our server when the newsletter is opened. Technical information (e.g. browser type, operating system, time of retrieval) is initially collected. It is also possible to determine whether and when a newsletter was opened and which links were clicked on. This information helps us to recognize the usage and reading habits and interests of our subscribers in order to adapt content and improve the user experience. The evaluation is based on our legitimate interests in a user-friendly and informative newsletter.
5. Analysis tools and advertising
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called cookies. Cookies are text files, which are stored on your computer and that enable an analysis of the use of the website by users. The information generated by cookies on your use of this website is usually transferred to a Google server in the United States, where it is stored.
The storage of Google Analytics cookies and the utilization of this analysis tool are based on Art. 6 Sect. 1 lit. f GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both, the services offered online and the operator’s advertising activities. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
IP anonymization
On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyse your use of this website to generate reports on website activities and to render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.
Browser plug-in
You do have the option to prevent the archiving of cookies by making pertinent changes to the settings of your browser software. However, we have to point out that in this case you may not be able to use all of the functions of this website to their fullest extent. Moreover, you have the option prevent the recording of the data generated by the cookie and affiliated with your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
Objection to the recording of data
You have the option to prevent the recording of your data by Google Analytics by clicking on the following link:
Privacy settings
For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=de
Contract data processing
We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.
Demographic parameters provided by Google Analytics
This website uses the function „demographic parameters“ provided by Google Analytics. It makes it possible to generate reports providing information on the age, gender and interests of website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account or you can generally prohibit the recording of your data by Google Analytics as explained in section „Objection to the recording of data.“
Archieving data
Data on the user or incident level stored by Google linked to cookies, user IDs or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 14 month. For details please click the following link:
https://support.google.com/analytics/answer/7667196?hl=de
Google Analytics Remarketing
This website uses the functions of Google Analytics Remarketing in combination with the functions of Google AdWords and Google DoubleClick, which work on all devices. The provider of these solutions is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
This function makes it possible to connect the advertising target groups generated with Google Analytics Remarketing with the functions of Google AdWords and Google DoubleClick, which work on all devices. This makes it possible to display interest-based customized advertising messages, depending on your prior usage and browsing patterns on a device (e.g. cell phone) in a manner tailored to you as well as on any of your devices (e.g. tablet or PC).
If you have given us pertinent consent, Google will connect your web and app browser progressions with your Google account for this purpose. As a result, it is possible to display the same personalized advertising messages on every device you log into with your Google account.
To support this function, Google Analytics records Google authenticated IDs of users that are temporarily connected with our Google Analytics data to define and compile the target groups for the ads to be displayed on all devices.
You have the option to permanently object to remarketing/targeting across all devices by deactivating personalized advertising. To do this, please follow this link:
https://www.google.com/settings/ads/onweb/
The consolidation of the recorded data in your Google account shall occur exclusively based on your consent, which you may give to Google and also revoke there (Art. 6 Sect. 1 lit. a GDPR). Data recording processes that are not consolidated in your Google account (for instance because you do not have a Google account or have objected to the consolidation of data), the recording of data is based on Art. 6 Sect. 1 lit. f GDPR. The legitimate interest arises from the fact that the operator of the website has a legitimate interest in the anonymized analysis of website visitor for advertising purposes.
For further information and the pertinent data protection regulations, please consult the Data Privacy Policies of Google at:
https://policies.google.com/technologies/ads?hl=de
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online promotional program of Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
In conjunction with Google AdWords, we use a tool called Conversion Tracking. If you click on an ad posted by Google, a cookie for Conversion Tracking purposes will be placed. Cookies are small text files the web browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user has clicked on an ad and has been linked to this page.
A different cookie is allocated to every Google AdWords customer. These cookies cannot be tracked via websites of AdWords customers. The information obtained with the assistance of the Conversion cookie is used to generate Conversion statistics for AdWords customers who have opted to use Conversion Tracking. The users receive the total number of users that have clicked on their ads and have been linked to a page equipped with a Conversion Tracking tag. However, they do not receive any information that would allow them to personally identify these users. If you do not want to participate in tracking, you have the option to object to this use by easily deactivating the Google Conversion Tracking cookie via your web browser under user settings. If you do this, you will not be included in the Conversion Tracking statistics.
The storage of „Conversion“ cookies and the use of this tracking tool are based on Art. 6 Sect. 1 lit. f GDPR. The website operator has a legitimate interest in the analysis of user patterns, in order to optimize the operator’s web offerings and advertising. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.
To review more detailed information about Google AdWords and Google Conversion Tracking, please consult the Data Privacy Policies of Google at:
https://policies.google.com/privacy?hl=de
You can set up your browser in such a manner that you will be notified anytime cookies are placed and you can permit cookies only in certain cases or exclude the acceptance of cookies in certain instances or in general and you can also activate the automatic deletion of cookies upon closing of the browser. If you deactivate cookies, the functions of this website may be limited.
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that enables us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store any cookies and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, Google Tag Manager records your IP address, which is also transmitted to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent allows the storage of cookies or access to information in the user’s end device (e.g. the user’s browser).
user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Google Looker Studio
We use the Google Looker Studio service, which is offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, to analyze and improve our data processing. Google Looker Studio enables us to perform complex data analyses and make better data-driven decisions.
When using this service, certain data required for analysis is transmitted to Google and stored on Google's servers. Your data is processed on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR to improve our business processes and services.
We have concluded a contract with Google for order processing in accordance with Art. 28 GDPR, which also includes the standard contractual clauses of the European Commission to ensure that your data is processed in compliance with data protection regulations.
Google LLC is also certified under the EU-US Privacy Shield, which ensures compliance with European data protection standards when processing data in the USA.
You have the right to object to the processing of your data at any time. To do so, please use the contact details provided in our legal notice.
For more information about data processing and data protection at Google Looker Studio, please refer to Google's privacy policy at
https://policies.google.com/privacy
Google Ads
Google Ads The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms in Google (keyword targeting).
Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively, for example, by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
The use of this service is based on your consent in accordance with Art. 6 (1) lit. a GDPR and § 25 (1) TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks
And
https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information on this can be obtained from the provider at the following link:
Browser plugin
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. For more information on how Google Analytics handles user data, please refer to Google's privacy policy:
https://support.google.com/analytics/answer/6004245?hl=de.
Matomo
This website uses the open source web analysis service Matomo. With the help of Matomo we are able to collect and analyze data about the use of our website by website visitors. This enables us, among other things, find out when which page views were made and from which region they come. We also record various log files (e.g. IP address, referrer, browser and operating system used) and can measure whether our website visitors carry out certain actions (e.g. clicks, purchases, etc.).
This analysis tool is used on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If a corresponding consent was requested, the processing takes place exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO and § 25 Para B. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.
IP anonymization
When analyzing with Matomo, we use IP anonymization. Your IP address is shortened before the analysis so that it can no longer be clearly assigned to you.
Hosting
We host Matomo with the following third party:
HostPress GmbH
Bahnhofstrasse 34
66571 Eppelborn
Data Processing Agreement (DPA)
Matomo’s Cloud Data Processing Agreement (DPA) can be viewed on this page: https://matomo.org/matomo-cloud-dpa/
Use of Salesforce marketing components
Data that you provide when visiting our websites, e.g. in the context of contact forms or when registering for our newsletters, is stored in the Salesforce Sales Cloud, a platform of salesforce.com Germany GmbH, Erika-Mann-Straße 31, 80636 Munich, Germany).
We also use the Salesforce Marketing Cloud to send newsletters, mailings, personalized content on our websites and for campaigns in social networks. We have concluded an agreement with Salesforce on order processing in accordance with Art. 28 GDPR on the one hand and standard contractual clauses on the other. Salesforce has also concluded binding internal data protection regulations in accordance with Art. 47 GDPR, which have been verified by European data protection authorities. We have taken measures to ensure that data is primarily processed on servers within the European Union. You can find more information here: https://www.salesforce.com/de/company/privacy/. Despite the measures we have taken, in certain cases personal data may still be transferred to the parent company of salesforce.com Germany GmbH, salesforce Inc, One Market Street, Suite 300, San Francisco, CA 94105, USA, or processed in other non-EU countries. As a processor, Salesforce is subject to the obligation under the EU standard contractual clauses, which are intended to ensure that an adequate level of data protection and additional security measures are observed.
If you do not wish to receive personalized content on our websites, you can revoke your consent at any time under “Cookie Settings”.
Recording and evaluation of user actions / personalized content
If you have given us your consent in accordance with Art. 6 para. 1 lit. a GDPR, we record your user actions when you visit our website and store them in a pseudonymized user profile. For this purpose, we use functions of the Salesforce Marketing Cloud, where we also store the pseudonymized profiles. This includes, for example, information on pages accessed on our website, click paths and other interactions on our website. We use these pseudonymized profiles to offer you personalized content tailored to your product interests and to improve the user experience of our website. You can revoke your consent to the collection and analysis at any time under “Cookie Settings”.
6. Plug-ins and Tools
Vimeo
Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.
If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or do not have a Vimeo account. The information is trans-mitted to a Vimeo server in the US, where it is stored. If you are logged in to your Vimeo ac-count, Vimeo allows you to associate your browsing behavior directly with your personal pro-file. You can prevent this by logging out of your Vimeo account.
For more information on how to handle user data, please refer to the Vimeo Privacy Policy at:
https://vimeo.com/privacy
YouTube with expanded data protection integration
Our website embeds videos of the website YouTube. The website operator is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
We use YouTube in the expanded data protection mode. According to YouTube, this mode ensures that YouTube does not store any information about visitors to this website before they watch the video. Nevertheless, this does not necessarily mean that the sharing of data with YouTube partners can be ruled out as a result of the expanded data protection mode. For instance, regardless of whether you are watching a video, YouTube will always establish a connection with the Google DoubleClick network.
As soon as you start to play a YouTube video on this website, a connection to YouTube’s servers will be established. As a result, the YouTube server will be notified, which of our pages you have visited. If you are logged into your YouTube account while you visit our site, you enable YouTube to directly allocate your browsing patterns to your personal profile. You have the option to prevent this by logging out of your YouTube account.
Furthermore, after you have started to play a video, YouTube will be able to place various cookies on your device. With the assistance of these cookies, YouTube will be able to obtain information about our website’s visitors. Among other things, this information will be used to generate video statistics with the aim of improving the user friendliness of the site and to prevent attempts to commit fraud. These cookies will stay on your device until you delete them.
Under certain circumstances, additional data processing transactions may be triggered after you have started to play a YouTube video, which are beyond our control.
The use of YouTube is based on our interest in presenting our online content in an appealing manner. Pursuant to Art. 6 Sect. 1 lit. f GDPR, this is a legitimate interest. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time. For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy under:
https://policies.google.com/privacy?hl=de
Google Web Fonts (local hosting)
This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts.
The Google Fonts are installed locally. There is no connection to Google servers. You can find more information about Google Fonts at https://developers.google.com/fonts/faq and in Google’s data protection declaration: https://policies.google.com/privacy?hl=de.
Google Maps (with consent)
Via an API, this website uses the mapping service Google Maps. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
To ensure data protection on this website, Google Maps is disabled when you visit this website for the first time. A direct connection to the servers of Google is only established if you activate Google Maps independently (consent according to Art. 6 paras. 1 lit. a DSGVO). This prevents the transfer of your data to Google the first time you visit the site.
Once you have aactivated the service, Google Maps will store your IP address. This will then usually be sent to a Google server in the USA and stored there. The provider of this page has no influence on this data transfer after activating Google Maps.
For more information on the handling of user data, please review Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=de
Google reCAPTCHA
We use „Google reCAPTCHA“ (hereinafter referred to as „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g. information entered into a contact form) is being provided by a human user or by an automated program. To determine this, reCAPTCHA analyses the behaviour of the website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA evaluates a variety of data (e.g. IP address, time the website visitor spent on the site or cursor movements initiated by the user). The data tracked during such analyses are forwarded to Google.
reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is underway.
The data is processed on the basis of Art. 6 Sect. 1 lit. f GDPR. It is in the website operators legitimate interest, to protect the operator’s web content against misuse by automated industrial espionage systems and against SPAM.
For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and Terms Of Use under the following links:
https://policies.google.com/privacy?hl=de and
https://policies.google.com/terms?hl=de
7. Links to websites operated by other providers
Our web pages may contain links to other providers’ webpages. We would like to point out that this statement of data protection conditions applies exclusively to the webpages managed by Framo Morat GmbH & Co. KG. We have no way of influencing the practices of other providers with respect to data protection, nor do we carry out any checks to ensure that they conform with the relevant legislation.
8. Acceptance, validity and modification of data protection conditions
By using our Website, you implicitly agree to accept the use of your personal data as specified above. This present statement of data protection is currently valid. As our website evolves and new technologies come into use, it may become necessary to amend the statement of data protection conditions. We reserve the right to change the data protection policy from time to time to always comply with the current legal requirements or to implement changes, for example when introducing new services. Whenever you re-visit our websites, the latest version of the data protection policy will apply.
Unsere Social-Media-Auftritte
Diese Datenschutzerklärung gilt für folgende Social-Media-Auftritte
https://www.facebook.com/Franz.Morat.GroupDE/
https://www.instagram.com/franz_morat_group/
https://www.linkedin.com/company/franz-morat-group/
https://www.youtube.com/user/FranzMoratGroup
Datenverarbeitung durch soziale Netzwerke
Wir unterhalten öffentlich zugängliche Profile in sozialen Netzwerken. Die im Einzelnen von uns genutzten sozialen Netzwerke finden Sie weiter unten.
Soziale Netzwerke wie Facebook, X etc. können Ihr Nutzerverhalten in der Regel umfassend analysieren, wenn Sie deren Website oder eine Website mit integrierten Social-Media-Inhalten (z. B. Like-Buttons oder Werbebannern) besuchen. Durch den Besuch unserer Social-Media-Präsenzen werden zahlreiche datenschutzrelevante Verarbeitungsvorgänge ausgelöst. Im Einzelnen:
Wenn Sie in Ihrem Social-Media-Account eingeloggt sind und unsere Social-Media-Präsenz besuchen, kann der Betreiber des Social-Media-Portals diesen Besuch Ihrem Benutzerkonto zuordnen. Ihre personenbezogenen Daten können unter Umständen aber auch dann erfasst werden, wenn Sie nicht eingeloggt sind oder keinen Account beim jeweiligen Social-Media-Portal besitzen. Diese Datenerfassung erfolgt in diesem Fall beispielsweise über Cookies, die auf Ihrem Endgerät gespeichert werden oder durch Erfassung Ihrer IP-Adresse.
Mit Hilfe der so erfassten Daten können die Betreiber der Social-Media-Portale Nutzerprofile erstellen, in denen Ihre Präferenzen und Interessen hinterlegt sind. Auf diese Weise kann Ihnen interessenbezogene Werbung in- und außerhalb der jeweiligen Social-Media-Präsenz angezeigt werden. Sofern Sie über einen Account beim jeweiligen sozialen Netzwerk verfügen, kann die interessenbezogene Werbung auf allen Geräten angezeigt werden, auf denen Sie eingeloggt sind oder eingeloggt waren.
Bitte beachten Sie außerdem, dass wir nicht alle Verarbeitungsprozesse auf den Social-Media-Portalen nachvollziehen können. Je nach Anbieter können daher ggf. weitere Verarbeitungsvorgänge von den Betreibern der Social-Media-Portale durchgeführt werden. Details hierzu entnehmen Sie den Nutzungsbedingungen und Datenschutzbestimmungen der jeweiligen Social-Media-Portale.
Rechtsgrundlage
Unsere Social-Media-Auftritte sollen eine möglichst umfassende Präsenz im Internet gewährleisten. Hierbei handelt es sich um ein berechtigtes Interesse im Sinne von Art. 6 Abs. 1 lit. f DSGVO. Die von den sozialen Netzwerken initiierten Analyseprozesse beruhen ggf. auf abweichenden Rechtsgrundlagen, die von den Betreibern der sozialen Netzwerke anzugeben sind (z. B. Einwilligung im Sinne des Art. 6 Abs. 1 lit. a DSGVO).
Verantwortlicher und Geltendmachung von Rechten
Wenn Sie einen unserer Social-Media-Auftritte (z. B. Facebook) besuchen, sind wir gemeinsam mit dem Betreiber der Social-Media-Plattform für die bei diesem Besuch ausgelösten Datenverarbeitungsvorgänge verantwortlich. Sie können Ihre Rechte (Auskunft, Berichtigung, Löschung, Einschränkung der Verarbeitung, Datenübertragbarkeit und Beschwerde) grundsätzlich sowohl ggü. uns als auch ggü. dem Betreiber des jeweiligen Social-Media-Portals (z. B. ggü. Facebook) geltend machen.
Bitte beachten Sie, dass wir trotz der gemeinsamen Verantwortlichkeit mit den Social-Media-Portal- Betreibern nicht vollumfänglich Einfluss auf die Datenverarbeitungsvorgänge der Social-Media-Portale haben. Unsere Möglichkeiten richten sich maßgeblich nach der Unternehmenspolitik des jeweiligen Anbieters.
Speicherdauer
Die unmittelbar von uns über die Social-Media-Präsenz erfassten Daten werden von unseren Systemen gelöscht, sobald Sie uns zur Löschung auffordern, Ihre Einwilligung zur Speicherung widerrufen oder der Zweck für die Datenspeicherung entfällt. Gespeicherte Cookies verbleiben auf Ihrem Endgerät, bis Sie sie löschen. Zwingende gesetzliche Bestimmungen – insb. Aufbewahrungsfristen – bleiben unberührt.
Auf die Speicherdauer Ihrer Daten, die von den Betreibern der sozialen Netzwerke zu eigenen Zwecken gespeichert werden, haben wir keinen Einfluss. Für Einzelheiten dazu informieren Sie sich bitte direkt bei den Betreibern der sozialen Netzwerke (z. B. in deren Datenschutzerklärung, siehe unten).
Ihre Rechte
Sie haben jederzeit das Recht, unentgeltlich Auskunft über Herkunft, Empfänger und Zweck Ihrer gespeicherten personenbezogenen Daten zu erhalten. Ihnen steht außerdem ein Recht auf Widerspruch, auf Datenübertragbarkeit und ein Beschwerderecht bei der zuständigen Aufsichtsbehörde zu. Ferner können Sie die Berichtigung, Sperrung, Löschung und unter bestimmten Umständen die Einschränkung der Verarbeitung Ihrer personenbezogenen Daten verlangen.
Soziale Netzwerke im Einzelnen
Facebook
Wir verfügen über ein Profil bei Facebook. Anbieter dieses Dienstes ist die Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland (nachfolgend Meta). Die erfassten Daten werden nach Aussage von Meta auch in die USA und in andere Drittländer übertragen.
Wir haben mit Meta eine Vereinbarung über gemeinsame Verarbeitung (Controller Addendum) geschlossen. In dieser Vereinbarung wird festgelegt, für welche Datenverarbeitungsvorgänge wir bzw. Meta verantwortlich ist, wenn Sie unsere Facebook-Page besuchen. Diese Vereinbarung können Sie unter folgendem Link einsehen: https://www.facebook.com/legal/terms/page_controller_addendum.
Sie können Ihre Werbeeinstellungen selbstständig in Ihrem Nutzer-Account anpassen. Klicken Sie hierzu auf folgenden Link und loggen Sie sich ein:
https://www.facebook.com/settings?tab=ads.
Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt. Details finden Sie hier: br>https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381.
Details entnehmen Sie der Datenschutzerklärung von Facebook: https://www.facebook.com/about/privacy/.
Das Unternehmen verfügt über eine Zertifizierung nach dem „EU-US Data Privacy Framework“ (DPF). Der DPF ist ein Übereinkommen zwischen der Europäischen Union und den USA, der die Einhaltung europäischer Datenschutzstandards bei Datenverarbeitungen in den USA gewährleisten soll. Jedes nach dem DPF zertifizierte Unternehmen verpflichtet sich, diese Datenschutzstandards einzuhalten. Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link: https://www.dataprivacyframework.gov/participant/4452
Instagram
Wir verfügen über ein Profil bei Instagram. Anbieter dieses Dienstes ist die Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irland.
Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt. Details finden Sie hier:
https://www.facebook.com/legal/EU_data_transfer_addendum und https://de-de.facebook.com/help/566994660333381.
Details zu deren Umgang mit Ihren personenbezogenen Daten entnehmen Sie der Datenschutzerklärung von Instagram:
https://privacycenter.instagram.com/policy/.
Das Unternehmen verfügt über eine Zertifizierung nach dem „EU-US Data Privacy Framework“ (DPF). Der DPF ist ein Übereinkommen zwischen der Europäischen Union und den USA, der die Einhaltung europäischer Datenschutzstandards bei Datenverarbeitungen in den USA gewährleisten soll. Jedes nach dem DPF zertifizierte Unternehmen verpflichtet sich, diese Datenschutzstandards einzuhalten. Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link: https://www.dataprivacyframework.gov/participant/4452
LinkedIn
Wir verfügen über ein Profil bei LinkedIn. Anbieter ist die LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Irland. LinkedIn verwendet Werbecookies.
Wenn Sie LinkedIn-Werbe-Cookies deaktivieren möchten, nutzen Sie bitte folgenden Link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Die Datenübertragung in die USA wird auf die Standardvertragsklauseln der EU-Kommission gestützt. Details finden Sie hier:
https://www.linkedin.com/legal/l/dpa und https://www.linkedin.com/legal/l/eu-sccs.
Details zu deren Umgang mit Ihren personenbezogenen Daten entnehmen Sie der Datenschutzerklärung von LinkedIn:
https://www.linkedin.com/legal/privacy-policy.
Das Unternehmen verfügt über eine Zertifizierung nach dem „EU-US Data Privacy Framework“ (DPF). Der DPF ist ein Übereinkommen zwischen der Europäischen Union und den USA, der die Einhaltung europäischer Datenschutzstandards bei Datenverarbeitungen in den USA gewährleisten soll. Jedes nach dem DPF zertifizierte Unternehmen verpflichtet sich, diese Datenschutzstandards einzuhalten. Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link: https://www.dataprivacyframework.gov/participant/5448
YouTube
Wir verfügen über ein Profil bei YouTube. Anbieter ist die Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Details zu deren Umgang mit Ihren personenbezogenen Daten entnehmen Sie der Datenschutzerklärung von YouTube:
https://policies.google.com/privacy?hl=de.
Das Unternehmen verfügt über eine Zertifizierung nach dem „EU-US Data Privacy Framework“ (DPF). Der DPF ist ein Übereinkommen zwischen der Europäischen Union und den USA, der die Einhaltung europäischer Datenschutzstandards bei Datenverarbeitungen in den USA gewährleisten soll. Jedes nach dem DPF zertifizierte Unternehmen verpflichtet sich, diese Datenschutzstandards einzuhalten. Weitere Informationen hierzu erhalten Sie vom Anbieter unter folgendem Link: https://www.dataprivacyframework.gov/participant/5780